In the mission to help veterans get the VA disability benefits that they deserve, education and trust are key. To help VA Claims Insider better reach and convert their audience, we focused on creating a social media advertising ecosystem that focused on varied creative and conversion paths so that the customer base could choose their own adventure. By focusing on educational and informational content and then allowing people to convert in their own way, we were able to greatly increase the total conversions with a 30% decrease in spend.
