Project Objectives and Goals:
Excalibur Dehydrators, a long-standing leader in dehydration technology, faced the unique challenge of engaging two ideologically distinct core customer groups: hunters and vegans. The opportunity lay in developing a content strategy that would resonate with both audiences and also attract new enthusiasts through innovative recipes and outreach programs.
Key Performance Metrics
- 440% increase IG impressions
- 31% increase IG engagement
- 460% increase Facebook impressions
- 81% increase Facebook engagement
Overall Social Media Impact
- 400% increase in impressions across all networks
- 67% increase in engagement across all networks
The Solution
Phrasing’s approach centered on leveraging the rising trend of homesteading—a lifestyle that both hunters and vegans could appreciate for its emphasis on food preservation. By highlighting recipes and ideas from this niche, Phrasing created a content strategy that appealed to a broad audience. The use of user-generated content (UGC) content, which encouraged the sharing of personal homesteading experiences and the practical use of Excalibur’s products, resulted in authentic engagement and increased brand loyalty.
About The Client
Excalibur Dehydrators has been at the forefront of dehydration technology for decades, offering high-quality products that cater to a variety of customers with diverse lifestyles and dietary preferences. Recognized for their reliability and efficiency, Excalibur’s products are the go-to choice for individuals passionate about food preservation, whether for hunting, veganism, or the self-sufficient lifestyle of homesteading.
