- About Our Agency
Built Different
Our team is built on culture. We are a collective of people who wanted to spend less time doing administrative tasks and more time helping clients succeed. We relish the challenge of being the best.
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- Who are we?
Agency by name. Collective by design.
We are made up specifically of experienced marketing professionals with a history of managing teams or providing services as an individual consultant. That's why our team has more of a collective structure than a typical hierarchal agency structure.
Our Journey So Far
We always knew that we were going to operate a little differently than other agencies. Over the years, we've gone through some changes on our way to becoming the successful digital marketing team that we are today.
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2017
Phrasing is Founded
We open our doors in January 2017 and immediately start marketing a collection of hotels in Midtown Manhattan.
2018
We Start Making Alliances
Realizing that there were other great teams out there with complementary skills and matching philosophies, we start building partnerships with other skilled boutique agencies.
2019
We Expand Our Team
After operating as a collection of consultants for 2 years, we move towards expanding with permanent team members.
2020
We Expanded Our Focus
When COVD-19 hit the hospitality industry hard, we expanded our portfolio heavily in eCommerce.
2022
Our Team Goes Global
Desiring to retain our amazing team, we make the decision to turn into a primarily remote team. We now have satellite offices in Grand Rapids, Kansas City, and Charlotte.
Our Team
Meet the minds behind the strategies.
Founding Partner & President
Tim Welsh
A certified geek, Tim's always going to take the red pill and see how far down the rabbit hole goes.
Managing Partner - Paid Search
Thomas Jackson
From US Navy to gambling consultant to marketing, Tom has always been good at handling pressure and balancing risk to achieve goals.
Executive Partner - Content and Communities
Rebecca Robinson
Our most comfortable in front of a camera, Rebecca has been making brands likeable/marketable for over 12 years.
Junior Partner - Paid Media
Tony Schimmoeller
Lover of data and hater of headshots, Tony prefers to let his work and impossibly complex spreadsheets be the visuals of choice.
Associate Partner - Development & Search
Brandon Foster
Starting as a journalist in '04, he made a transition into web development and digital media, combining his editorial background with technical expertise.
Creative Partner - Graphic Design & Photography
Missy "Monoxide"
You won't find many people with as highly developed creative lens as Missy. She's a passionate creative with a passion for uplifting the voice of others.
Creative Partner - Photography & Video
High Vis
Rising to prominence as a street photographer, you can work with Vis for years before you see the bottom half of that charming mug.
Creative Partner - Videography
Tej Patel
From short films to social media edits for NFL, Tej's skill behind the camera are only rivaled by his skills in directing and production.
Associate Partner - Marketing Management
Karla Arauz
The wearer of many hats due to her treasure chest of skills, Karla looks after the logistics that make the agency runs smoothly.