[cs_content _p=’37387′][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”4″ ][cs_element_layout_column _id=”5″ ][cs_element_image _id=”6″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”7″ ][cs_element_layout_row _id=”8″ ][cs_element_layout_column _id=”9″ ][cs_element_headline _id=”10″ ][cs_content_seo]{{dc:post:title}}\n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”11″ ][cs_element_text _id=”12″ ][cs_content_seo]The world of public relations has changed forever. While traditional PR always relied on which contacts were in your phone, the changing scope of content creation and from where customers and writers get their influence has changed. We’re now in a world where digital-first PR is best. An endorsement on an SEO-optimized blog post about the “Best Gifts for [Insert Demographic Here]” are worth more than placement in a magazine’s gift guide. This is where we come in.
When we work with a brand, we figure out where their customers are most likely to get their information from or which brands’ endorsements they might find most credible. There’s no use getting a mention in Forbes if they’re more likely to read BuzzFeed or watch a Mashable video. The first step is always deciding whom we’d like to target primarily. If you get buzz in the right places, the rest tend to follow suit in their chase for “what’s going viral”.
Do you know all of those Editorial Suggestions on Amazon? They’re purchased. In fact, most major affiliate links that drive revenue directly are purchased. In today’s world, there is a lot of pay-to-play activity going on, even at some of the most traditionally prestigious publishers. (We know the price to get into Vogue and Forbes.)
\n\n[/cs_content_seo][cs_element_button _id=”13″ ][cs_content_seo]Get In Touch\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”14″ ][cs_element_layout_row _id=”15″ ][cs_element_layout_column _id=”16″ ][cs_element_layout_div _id=”17″ ][cs_element_layout_slide_container _id=”18″ ][cs_element_layout_slide _id=”19″ ][cs_element_image _id=”20″ ][/cs_element_layout_slide][/cs_element_layout_slide_container][/cs_element_layout_div][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”21″ ][cs_element_layout_row _id=”22″ ][cs_element_layout_column _id=”23″ ][cs_element_raw_content _id=”24″ ][cs_content_seo]\n\n[/cs_content_seo][cs_element_image _id=”25″ ][/cs_element_layout_column][cs_element_layout_column _id=”26″ ][cs_element_image _id=”27″ ][cs_element_layout_div _id=”28″ ][cs_element_layout_row_2 _id=”29″ ][cs_element_layout_column_2 _id=”30″ ][cs_element_layout_div_2 _id=”31″ ][cs_element_icon _id=”32″ ][/cs_element_layout_div_2][cs_element_layout_div_2 _id=”33″ ][cs_element_text _id=”34″ ][cs_content_seo]Understand the Targets\n\n[/cs_content_seo][/cs_element_layout_div_2][/cs_element_layout_column_2][/cs_element_layout_row_2][cs_element_text _id=”35″ ][cs_content_seo]Digital PR Management is here\n\n[/cs_content_seo][cs_element_text _id=”36″ ][cs_content_seo]At the end of the day, talented writers often write for multiple news outlets and have small communities that they influence directly through their own channels. We appreciate the hard work that these people put into creating content regularly for different publishers and offer to make their lives easier by giving them brands that would have value to them in their work.
By having honest conversations and introducing creators to brands that might not be getting thrown onto their desks by editors or the advertising staff, we actually create opportunities for organic mentions on some of the biggest websites and TV shows out there.
\n\n[/cs_content_seo][cs_element_button _id=”37″ ][cs_content_seo]Get In Touch\n\n[/cs_content_seo][/cs_element_layout_div][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”38″ ][cs_element_layout_row _id=”39″ ][cs_element_layout_column _id=”40″ ][cs_element_text _id=”41″ ][cs_content_seo]Frequently Asked Questions\n\n[/cs_content_seo][cs_element_text _id=”42″ ][cs_content_seo]Find answers to common questions about our agency and services.\n\n[/cs_content_seo][cs_element_accordion _modules=”44,46,48,50″ _id=”43″ ][/cs_element_accordion][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content]
