As an established property but a newly rebranded hotel, Margaritaville Hotel San Diego Gaslamp Quarter is looking to establish its newly minted hotel to the existing and potential market. In order to boost its organic traffic, Margaritaville turned to the Phrasing team to grow its local search performance.
Margaritaville Hotel San Diego Gaslamp Quarter
Project Objectives and Goals:
Key Performance Metrics
By consistently optimizing their local search profile and publishing strategic weekly content, we boosted the newly rebranded hotel's visibility and drove a significant year-over-year surge in local traffic.
- Increased website visits by 49%
- Increased search views by 72%
- Increased phone calls by 25%
- Increased direction requests by 53%
The Solution
To successfully introduce this newly rebranded property to the market, our team began by conducting a thorough review of the most relevant and frequently searched content across the hotel’s website. We strategically leveraged this high-value content to comprehensively optimize their Google listing, ensuring it accurately reflected the new Margaritaville experience. Beyond the static listing, we also authored and scheduled weekly sequences of engaging Google posts.
These posts were designed not only to boost immediate visibility in local search results but also to serve as funnels, driving qualified traffic directly to deeper, internal pages of the hotel’s website. This tactic had the added benefit of significantly improving the site’s native search performance for valuable, non-branded keywords.
By consistently refining and optimizing the profile, and by intelligently sequencing these weekly localized posts, Phrasing was able to drastically elevate the hotel’s relevancy for highly targeted keyword groups. Ultimately, this comprehensive local SEO strategy successfully introduced the new brand to the market, driving a major improvement in the overall website click-through rate, phone calls, and direction requests.
About The Client
Formerly known as Hotel Solamar, Margaritaville Hotel San Diego Gaslamp Quarter re-opened as a Margaritaville property in June 2023. Nestled in the heart of San Diego’s Gaslamp Quarter, just down the road from Petco Park.
Sporting a street-level LandShark Bar & Grill as well as a rooftop 5 o’Clock Somewhere pool bar, the property has amazing food & beverage options for guests and locals alike.
While deeply rooted in San Diego’s history, Margaritaville Hotel ensures that guests enjoy modern comforts and casual luxury. From their well-appointed rooms and suites to our world-class amenities, every aspect of the hotel is designed to provide an unparalleled guest experience.
