When selling pet treats, content needs to resonate with the audience as well as drive people to reshare the content themselves. By closely monitoring the analytics behind the posts that have done well and finding creative similarities whilst experimenting with new content, Phrasing was able to significantly increase the viral reach of Nutri Chomps. The new discovery was accompanied with native-style ad campaigns to drive traffic to the final retail destinations.

108% Increase in Organic Post Reach