Get found on search engines.
Research questions // Provide answers
At its core, SEO is nothing more but thinking about what people need and trying to give it to them in the most effective, efficient manner. There is an art and a science to doing this but search engine optimization will be important as long as people ask Google, Alexa, Siri, or any other service to help them solve their problems or find them information.
Identify Search Targets
Who searches for or buys products similar to the one that your brand provides? We research numerous channels to create search profiles.
Create Query Lists
Once you know who might be good for you, it’s time to figure out what they might search. Phrasing is important here. It’s how they search that matters.
Optimize the Content
Once we understand who is potentially a target and their search behavior, we tailor the content available to satisfy their specific needs/habits.