OTT/CTV Advertising
In a world where traditional TV viewership is waning and streaming platforms are garnering more eyeballs than ever, Over-The-Top (OTT) and Connected TV (CTV) advertising stand as the vanguards of modern marketing. At Phrasing, we don’t just follow trends – we create pathways for your brand to lead the charge in innovation and reach.
Leveraging the unparalleled capabilities of Roku’s OneView platform, our team crafts OTT/CTV advertising campaigns that cut through the noise. We’ve honed our skills in the fast-evolving terrains of hospitality, travel, and eCommerce, launching campaigns that not only capture attention but also drive real growth.
With Phrasing, what you see is what you get. The same seasoned professionals who map out the potential of your OTT/CTV campaign are the ones who will meticulously manage it. We pride ourselves on being a single, cohesive team committed to your brand’s success.
Household-Level Targeting
We move beyond traditional, zip-code-based TV advertising by targeting specific households. This precise approach is more cost-effective, reduces wasted ad spend, and provides a much clearer path to tracking direct performance.
Exclusive Media Partnerships
We leverage custom ecosystems and secure exclusive inventory deals with major players like Roku and Magnite. By utilizing top-tier platforms, we ensure your campaigns receive the highest quality placements available in the market.
Highly Trackable Campaigns
We prioritize performance tracking by matching identities in the OTT space and cross-referencing that data with tools like Google Analytics. We focus on real KPIs that reflect genuine growth rather than simply reporting vanity metrics.
Omnichannel Integration
We seamlessly integrate your OTT/CTV campaigns with your broader digital marketing efforts. By uniting these channels, we've demonstrated the ability to increase collective campaign performance by more than 70% for our clients.
Benefits
Engage, Inspire, Convert
Redefining Reach in a Streaming-First World
We understand that a beautiful ad is only as good as the results it delivers. That’s why we focus on KPIs that reflect genuine growth, not just vanity metrics. Our campaigns are designed to deliver long-term value, ensuring that your investment translates into tangible outcomes.
With Phrasing, your journey into OTT/CTV advertising will be strategic, seamless, and success-oriented. Over 97% of our clients choose to continue their journey with us after the first contract – a testament to the trust we build and the results we deliver.
Let’s make your brand more competitive than ever. Connect with us today, and let’s start streaming your success story.
Frequently Asked Questions
Find answers to common questions about our agency and services.
