Harness the Power of Streaming with Our Expertise

In a world where traditional TV viewership is waning and streaming platforms are garnering more eyeballs than ever, Over-The-Top (OTT) and Connected TV (CTV) advertising stand as the vanguards of modern marketing. At Phrasing, we don’t just follow trends – we create pathways for your brand to lead the charge in innovation and reach.

Why Choose Phrasing for OTT/CTV Advertising?

Unmatched Expertise in a Dynamic Landscape

Leveraging the unparalleled capabilities of Roku’s OneView platform, our team crafts OTT/CTV advertising campaigns that cut through the noise. We’ve honed our skills in the fast-evolving terrains of hospitality, travel, and eCommerce, launching campaigns that not only capture attention but also drive real growth.

A Team You Trust, From Pitch to Performance

With Phrasing, what you see is what you get. The same seasoned professionals who map out the potential of your OTT/CTV campaign are the ones who will meticulously manage it. We pride ourselves on being a single, cohesive team committed to your brand’s success.

Measurable Success Beyond the Screen

We understand that a beautiful ad is only as good as the results it delivers. That’s why we focus on KPIs that reflect genuine growth, not just vanity metrics. Our campaigns are designed to deliver long-term value, ensuring that your investment translates into tangible outcomes.

The OneView Advantage

Roku’s OneView platform stands at the forefront of CTV technology. Its unmatched reach and trackability mean that we can deliver your brand’s message to the right audience, at the right time, with precision targeting and insightful analytics. We leverage OneView’s robust capabilities to ensure that every ad spot resonates with viewers and moves them to action.

Our Process: Tailored to Your Brand’s Ascent

  1. Discovery & Strategy: We dive deep into your brand, understanding its heart and the customers who love it. We then develop a bespoke OTT/CTV strategy that aligns with your brand’s objectives and market position.
  2. Creative Execution: Our collective of creatives and strategists work hand-in-hand to produce compelling content that not only stands out but also fits seamlessly into the viewing experience of your target audience.
  3. Targeted Deployment: Using OneView’s sophisticated targeting tools, we ensure your campaign reaches your core audience across a multitude of streaming platforms and devices.
  4. Analytics & Optimization: Post-launch, we continuously analyze performance data to optimize your campaign, ensuring your message is not just seen, but also acted upon.
  5. Growth & Retention: We focus on building campaigns that contribute to your long-term growth, aiming to create a lasting partnership that evolves with your brand and the digital landscape.

Ready to Streamline Your Brand’s Presence in the Digital Era?

With Phrasing, your journey into OTT/CTV advertising will be strategic, seamless, and success-oriented. Over 97% of our clients choose to continue their journey with us after the first contract – a testament to the trust we build and the results we deliver.

Let’s make your brand more competitive than ever. Connect with us today, and let’s start streaming your success story.