Marketing Audits

In the dynamic landscape of digital marketing, even the most successful campaigns and companies can veer off course. This deviation is rarely due to incompetence or complacency; it’s often a result of settling into a comfort zone. No brand is immune—from industry giants to ambitious challengers, gaps in marketing strategies can exist. At Phrasing, we regularly scrutinize our strategies, believing that continuous evaluation is key to maintaining excellence.

Regardless of whether you’re confident in your current strategies or suspect there are issues, every brand stands to gain from a thorough audit. It’s an opportunity to uncover hidden strengths, identify areas for improvement, and reinforce the foundation of your digital marketing efforts.

We understand the importance of delivering feedback in a way that preserves morale while still being effective. If necessary, we can frame our insights within a “compliment sandwich,” ensuring a balance between positive reinforcement and constructive criticism.

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A Constructive Approach to Feedback

Honest Marketing Insights, Tangible Outcomes

Our process begins with a simple questionnaire designed to gauge your concerns and perceptions—much like a preliminary check-up at a doctor’s office. We focus on the areas you feel need attention, but rest assured, the comparison to a medical visit ends there. We’re here to diagnose your digital marketing health without the need for latex gloves.

If you’re prepared to take an objective look at your digital marketing strategies, Phrasing is here to guide you towards a clearer understanding. With our comprehensive audits, you’ll not only see the current picture but also the potential for what your brand’s digital presence could achieve.

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Frequently Asked Questions

Find answers to common questions about our agency and services.

Our marketing audits go far deeper than the surface-level reviews offered by traditional agencies. We conduct a comprehensive analysis of your entire digital presence. We examine your current digital marketing performance across all channels. What sets our audit apart is our focus on how these channels work together to drive real business growth. We grade every element based on level of performance, level of opportunity, and complexity to correct.

Your audit package includes a comprehensive report that details current performance, identifies specific opportunities for improvement, and outlines a prioritized roadmap for implementation. We provide detailed analytics with context, explaining not just what the numbers show but what they mean for your business growth. The report includes competitive analysis, specific recommendations for each marketing channel, and a clear action plan with prioritized next steps. Most importantly, we don't just drop a document in your inbox – we schedule a detailed walkthrough session with our senior team to discuss findings and answer questions. This ensures you understand not only what needs to be done but why, and how it will impact your business outcomes.

Identifying missed opportunities isn't just part of our audit process – it's our primary focus. Our experienced team doesn't just look at what you're currently doing; we analyze what you could be doing to drive better results. We examine gaps in your current strategy, untapped market potential, and opportunities your competitors might have missed. Unlike traditional audits that focus solely on existing metrics, we use our extensive digital marketing experience to identify new channels, audience segments, or strategies that could drive significant growth. We look for opportunities to improve conversion rates, reduce customer acquisition costs, and enhance customer lifetime value.