The fitness industry and gyms are fed heavily by local search campaigns. While ranking nationally for keywords is great, it’s getting high placement in the local search pack that means the most to a local business like MagMile CrossFit. We focused on optimizing their local search listings and ongoing content production in order to boost their visibility. In addition to the increase in maps views, we saw a 132% increase in indirect search appearances (non-branded searches) and 31% increase in organic search traffic to the website.
