Inside of the hospitality industry, successful loyalty and CRM marketing have always been a mark of a successful marketing ecosystem. While most agencies consider beating the benchmarks a success (20.55% open rate and 2.25% click rate according to MailChimp), we knew that we had to do better. After working hard to build out a strong list, we went to work segmenting and testing different combinations of content to nurture the list. The result was more than doubling industry averages in both categories.
