Sunset Inn & Suites (now Sonder) recognized the potential of email marketing to enhance guest engagement and encourage repeat bookings. They partnered with Phrasing to develop targeted email campaigns that would provide value to their guests and keep the hotel top-of-mind for future stays.
Sunset Inn & Suites – Email Marketing
Project Objectives and Goals:
Key Performance Metrics
By implementing custom guest flows and tailored audience segmentation, we created a personalized journey that drove guest loyalty and maximized lifetime booking value.
- 45% average open rate on email campaigns
- Over 50% increased lifetime value of a guest
- Realized a 70%+ increase in click-through-rate
The Solution
To revitalize guest engagement and drive repeat bookings, our strategy was built on a multifaceted, data-driven foundation.
We began by meticulously constructing and cleaning a robust subscriber list, establishing precise audience segments based on guest behavior and booking history to deliver highly relevant messaging. Alongside continuous A/B testing to refine visual content and copy, the pivotal breakthrough came with the introduction of our custom, automated email flows. These automated sequences were designed to guide guests through a seamlessly personalized journey—ranging from pre-arrival welcome information to post-stay engagement—enhancing their overall experience while naturally encouraging repeat stays.
The performance results of this strategic overhaul were immediate and clear. Within just six months, click-through rates for our emails rose by over 70%, signaling a dramatic lift in audience engagement and a stronger propensity for guests to take direct action based on our communications. Ultimately, this sustained interaction not only optimized campaign performance but also led to a substantial increase in the overall lifetime value of each guest.
About The Client
Nestled in the bustling heart of Vancouver, Sunset Inn and Suites offers a retreat that combines the comfort of home with luxurious hotel amenities. Their spacious suites and personalized approach to service have made them a favorite for both short-term and extended stays.
With Phrasing’s advanced email marketing and CRM strategies, Sunset Inn and Suites has revolutionized the way it connects with guests. Our custom email flows and data-driven content have significantly increased the lifetime value of their guests and propelled the hotel to new heights of guest loyalty and satisfaction.
