Project Objectives and Goals:
Sunset Inn & Suites (now Sonder) recognized the potential of email marketing to enhance guest engagement and encourage repeat bookings. They partnered with Phrasing to develop targeted email campaigns that would provide value to their guests and keep the hotel top-of-mind for future stays.
The Solution
Our strategy was multifaceted: we meticulously constructed a robust subscriber list, segmented audiences for targeted messaging, and implemented A/B testing to refine our content. The pivotal change came with the introduction of our custom email flows. These flows were designed to guide guests through a personalized journey, enhancing their experience and encouraging repeat stays.
The results were clear: the lifetime value of a guest saw a substantial increase, and the click-through rates for our emails rose by over 70% in just half a year. This indicates not only higher engagement but also a greater propensity for guests to take action based on our communications.
About The Client
Nestled in the bustling heart of Vancouver, Sunset Inn and Suites offers a retreat that combines the comfort of home with luxurious hotel amenities. Their spacious suites and personalized approach to service have made them a favorite for both short-term and extended stays.
With Phrasing’s advanced email marketing and CRM strategies, Sunset Inn and Suites has revolutionized the way it connects with guests. Our custom email flows and data-driven content have significantly increased the lifetime value of their guests and propelled the hotel to new heights of guest loyalty and satisfaction.
