Influencer Management Image
social media influencer recording herself

Influencer Management & Outreach

Not all influencers are created equal. There are influencers with a million followers who will charge you thousands of dollars for collaborations that won’t help you sell 💩. Then again, there are people with 13,000 Instagram followers who will sell $20K worth of products a month and will happily collaborate on commission. (Thanks, Tracee!) We can help determine which is which.

There are two basic questions that we ask first when we think about influencers for a brand. Who does this influencer speak to that listens to them? Does that audience align with whom our brand should resonate? If these things don’t match up, the campaigns will suffer.

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01 Feature One

Authentic Creator Vetting

We identify and partner with creators who genuinely align with your brand values and audience. We look beyond basic follower counts to select influencers capable of driving real, trust-based engagement.

02 Feature Two

End-to-End Campaign Management

We handle every phase of outreach, contract negotiation, product gifting, and content approvals. Our team manages all creator relations end-to-end so you can focus on running your core business.

03 Feature Three

Multi-Channel Asset Licensing

We secure usage rights to repurpose user-generated content across your paid ads, email campaigns, and website. This turns influencer posts into high-performing digital assets that maximize your ROI.

04 Feature Four

Performance-Driven ROI Tracking

We measure creator impact using metrics that matter—like sales attributions, referral traffic, and conversion rates. We continuously track performance to refine creator selection and optimize spend.

Benefits

influencer creating content More Influencers, Higher Relevancy

Let’s work together!

If you’re not sure how to find the right influencers or how to go about creating meaningful, impactful relationships with them; you’re not alone! We’ve helped dozens of brands build their influencer marketing and ambassador acquisition strategies. We can do the same for you.

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Frequently Asked Questions

Find answers to common questions about our agency and services.

How do you find the right influencers for my brand?
Unlike many agencies that rely primarily on follower counts, we take a more sophisticated approach to influencer selection. We start by understanding your brand values and target audience in detail. Then, we look to find influencers that align with the core of your identity and with a following that fits the same criteria. We look beyond surface metrics to ensure genuine alignment with your brand, focusing on influencers whose audiences match your customer profile and whose content style naturally fits your brand narrative.
How do you measure the ROI of influencer campaigns?
We're believers in measuring what matters – not just vanity metrics. While other agencies might focus solely on likes and shares, we track KPIs that directly translate to business growth. Our comprehensive tracking system measures: Direct attribution through unique tracking links and promo codes, brand sentiment changes before and during campaigns, audience growth and engagement quality, conversion rates and sales impact, customer acquisition costs compared to other channels.
How do you ensure influencers align with our brand values?
We do the homework and speak with your team as to why we believe that our chosen influencers fit your brand. We also keep an active collaborations dashboard to make sure that you can see all of the chosen and contracted influencers. That way, you don’t have to search through emails to figure out if we’ve chosen, contacted, and successfully brokered a collaboration.
Can you run both micro-influencer and macro-influencer campaigns?
We don’t just do that; we advise it. Having a strategy that includes both micro and macro influencers is essential to creating a ‘Chorus of Creators’ that talk about your brand. It’s this sort of penetration that gives the perception of your brand being everywhere, not just the latest one to pay a large influencer.
How do you handle influencer compliance with disclosure rules?
Compliance isn't just an afterthought – it's built into our process from day one. Our team stays current with FTC guidelines and platform-specific requirements, ensuring all partnerships meet legal standards while maintaining authentic engagement. This proactive approach protects your brand and the influencers while maintaining transparency with audiences.

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+1 (214) 441-6377

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