In the cosmetics industry, working with influencers and makeup artists is a must. Skindinavia challenged Phrasing to expand the brand’s reach without compromising authenticity by sponsoring ‘for sale’ influencers who hock a new product for money every month. Phrasing spent time cultivating relationships with respected artists and on-the-rise influencers. Through this relationship building and grassroots influencer marketing, we were able to secure ongoing relationships, new brand ambassadors, and increase the brand’s reach by thousands of percent.
