In the cosmetics industry, working with influencers and makeup artists is a must. Skindinavia challenged Phrasing to expand the brand’s reach without compromising authenticity by sponsoring ‘for sale’ influencers who hock a new product for money every month. Phrasing spent time cultivating relationships with respected artists and on-the-rise influencers. Through this relationship building and grassroots influencer marketing, we were able to secure ongoing relationships, new brand ambassadors, and increase the brand’s reach by thousands of percent.

12 Million Monthly Users Reached