Excalibur Dehydrators aimed to harness the power of user-generated content (UGC) to build a community around their brand and enhance their social media presence. They partnered with Phrasing to develop a social media management strategy that would encourage authentic engagement and showcase real-life applications of their products.
Excalibur Dehydrators – UGC and Social Media Management
Project Objectives and Goals:
Key Performance Metrics
Phrasing engaged diverse food preservation communities and drove massive visibility across social platforms.
- 440% increase IG impressions
- 31% increase IG engagement
- 460% increase Facebook impressions
- 81% increase Facebook engagement
- 400% increase in impressions across all networks
- 67% increase in engagement across all networks
The Solution
To effectively build a highly engaged community and showcase the real-life applications of Excalibur Dehydrators’ technology, Phrasing developed an innovative social media management strategy. Our approach centered heavily on leveraging the rapidly rising trend of homesteading—a unique, self-sufficient lifestyle that both avid hunters and dedicated vegans could equally appreciate for its strong emphasis on reliable food preservation.
By actively highlighting diverse recipes, creative ideas, and sustainable practices from within this niche, Phrasing crafted a multifaceted content strategy that seamlessly appealed to a broad audience with varying dietary preferences. At the heart of this campaign was the strategic use of user-generated content (UGC). By actively encouraging the community to share their personal, authentic homesteading experiences and showcase the practical, everyday use of Excalibur’s products, we created a space for real customer stories to shine. This UGC-focused approach not only drove a massive increase in impressions and authentic engagement across multiple networks, but it also successfully cultivated a profound sense of community and long-term brand loyalty.
About The Client
Excalibur Dehydrators has been at the forefront of dehydration technology for decades, offering high-quality products that cater to a variety of customers with diverse lifestyles and dietary preferences. Recognized for their reliability and efficiency, Excalibur’s products are the go-to choice for individuals passionate about food preservation, whether for hunting, veganism, or the self-sufficient lifestyle of homesteading.
