The juicing community is a very dedicated community on social media but, it’s also a very competitive one. In order to increase the reach and engaged users, the Phrasing team focused on creating content that had the highest chance of being seen by a larger audience AND inspire action, especially in the Send and Share engagement categories. By using this combined strategy, we were able to greatly increase reach but, more importantly, the number of users that engaged with the brand.

517% increase in organic engaged accounts