In the New York market, there are over 630 hotels. Standing out in that market and garnering qualified search traffic is incredibly difficult. Prior to working with Phrasing, Avalon Hotel was ranking for hundreds of terms but rarely on Page 1 and even more rarely for topics that could convert. Phrasing decreased the number of keywords that Avalon was targeting and instead implemented a more focused strategy based on opportunity. By pulling in the same number of users but of a higher quality, Phrasing was able to nearly double the organic search revenue.
