Project Objectives and Goals:
While it is still far from over, 2020 was a year that rocked the world. Among the industries hit hardest by the pandemic was travel & hospitality. In Vancouver, we had a boutique hotel with 49 suites to fill and staff that they were determined to maintain and support.
Our philosophy was simple. Weather the storm enough to keep the doors open and build for the future. With that, we decided to focus heavily on building out our various CRM (Email, Messenger, and SMS) lists and creating and/or optimizing content for organic search.
The Solution
With respect to our CRM, we focused on building both the email list and the SMS list as primary functions. We also focused on segmenting and optimizing those lists with tags so that we knew how to give them exactly what they wanted to open, read, and click on.
When it came to SEO, we knew that we needed to build out new content while being respectful of the tone around the world. This was not the best time to be writing BuzzFeed-style articles to try and steal clicks. We needed to produce new content but also optimize what we had based on the changing landscape of organic search. As a client with a high conversion rate for their industry, it was also important to not lose that when chasing new users.
About The Client
Nestled in the bustling heart of Vancouver, Sunset Inn and Suites offers a retreat that combines the comfort of home with luxurious hotel amenities. Their spacious suites and personalized approach to service have made them a favorite for both short-term and extended stays.
