Project Objectives and Goals:
Excalibur Dehydrators aimed to harness the power of user-generated content (UGC) to build a community around their brand and enhance their social media presence. They partnered with Phrasing to develop a social media management strategy that would encourage authentic engagement and showcase real-life applications of their products.
The Solution
Phrasing’s approach centered on leveraging the rising trend of homesteading—a lifestyle that both hunters and vegans could appreciate for its emphasis on food preservation. By highlighting recipes and ideas from this niche, Phrasing created a content strategy that appealed to a broad audience. The use of user-generated content (UGC) content, which encouraged the sharing of personal homesteading experiences and the practical use of Excalibur’s products, resulted in authentic engagement and increased brand loyalty.
About The Client
Excalibur Dehydrators has been at the forefront of dehydration technology for decades, offering high-quality products that cater to a variety of customers with diverse lifestyles and dietary preferences. Recognized for their reliability and efficiency, Excalibur’s products are the go-to choice for individuals passionate about food preservation, whether for hunting, veganism, or the self-sufficient lifestyle of homesteading.
