Project Objectives and Goals:
As an established property but a newly rebranded hotel, Margaritaville Hotel San Diego Gaslamp Quarter is looking to establish its newly minted hotel to the existing and potential market. In order to boost its traffic organically, Margaritaville turned to the Phrasing team to grow its local search performance.
Key Performance Metrics
- Increased website visits by 49% (year over year)
- Increased search views by 72% (year over year)
- Increased phone calls by 25% (year over year)
- Increased direction requests by 53% (year over year)
The Solution
As a team, we reviewed the most relevant and frequently searched content on the hotel’s website. We took that content and used it to both improve the listing itself as well as authored weekly sequences of posts that would not only boost visibility but drive traffic to the internal pages of the hotel’s website, improving the native search performance for non-branded keywords in the process.
By consistently optimizing the profile and intelligently sequencing the weekly posts, Phrasing was able to greatly improve the relevancy of the hotel for targeted keyword groups as well as improve the overall website click-through rate.
About The Client
Formerly known as Hotel Solamar, Margaritaville Hotel San Diego Gaslamp Quarter re-opened as a Margaritaville property in June 2023. Nestled in the heart of San Diego’s Gaslamp Quarter, just down the road from Petco Park.
Sporting a street-level LandShark Bar & Grill as well as a rooftop 5 o’Clock Somewhere pool bar, the property has amazing food & beverage options for guests and locals alike.
While deeply rooted in San Diego’s history, Margaritaville Hotel ensures that guests enjoy modern comforts and casual luxury. From their well-appointed rooms and suites to our world-class amenities, every aspect of the hotel is designed to provide an unparalleled guest experience.
