social media influencer recording herself

Influencer Management & Outreach

Not all influencers are created equal. There are influencers with a million followers who will charge you thousands of dollars for collaborations that won’t help you sell 💩. Then again, there are people with 13,000 Instagram followers who will sell $20K worth of products a month and will happily collaborate on commission. (Thanks, Tracee!) We can help determine which is which.

There are two basic questions that we ask first when we think about influencers for a brand. Who does this influencer speak to that listens to them? Does that audience align with whom our brand should resonate? If these things don’t match up, the campaigns will suffer.

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More Influencers, Higher Relevancy

Let’s work together!

If you’re not sure how to find the right influencers or how to go about creating meaningful, impactful relationships with them; you’re not alone! We’ve helped dozens of brands build their influencer marketing and ambassador acquisition strategies. We can do the same for you.

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Frequently Asked Questions

Find answers to common questions about our agency and services.

Unlike many agencies that rely primarily on follower counts, we take a more sophisticated approach to influencer selection. We start by understanding your brand values and target audience in detail. Then, we look to find influencers that align with the core of your identity and with a following that fits the same criteria. We look beyond surface metrics to ensure genuine alignment with your brand, focusing on influencers whose audiences match your customer profile and whose content style naturally fits your brand narrative.

We're believers in measuring what matters – not just vanity metrics. While other agencies might focus solely on likes and shares, we track KPIs that directly translate to business growth. Our comprehensive tracking system measures: Direct attribution through unique tracking links and promo codes, brand sentiment changes before and during campaigns, audience growth and engagement quality, conversion rates and sales impact, customer acquisition costs compared to other channels.