The Inverse Protocol

We don’t start with a "package." We start with your revenue goal and work backward. By reverse-engineering your Customer Acquisition Cost (CAC) and overlaying our proprietary framework onto your historical data, we create a roadmap that isn’t just a "spend plan"—it’s a growth engine.

Stop chasing vanity metrics. Start engineering profit.

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Phase 1: Days 1 - 14

Search and Destroy

Before we scale, we stabilize. We perform a tactical audit to identify "Zombie Spend"—campaigns that look good on paper but bleed cash in reality.

The Culling: We cut inefficient campaigns and poorly constructed sets.
Instant ROI: We stop the bleeding within 14 days, reallocating that budget into your "War Chest" for Phase II.

Phase 2: Days 15 - 45

The Retrograde Roadmap

While others rely on "set it and forget it" automation, we do the manual work. We dissect your data to build a custom media mix designed for revenue optimization, not just ROAS.

Reverse-Engineered Mix: We build your strategy backward from your profit goals.
Human-Governed Scaling: We use tools for efficiency, but senior experts for strategy. No "Black Box" algorithms running your business.
Full Launch: By day 45, you aren't just running ads; you’re executing a validated roadmap to profit maximization.

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Frequently Asked Questions

Find answers to common questions about our agency and services.

Automation is designed to make the platforms more money, not you. "Black Box" campaigns (like Performance Max) often hide inefficiencies and bid on low-value traffic just to hit an algorithm's goal. At Phrasing, we use automated tools for data efficiency, but our Senior Partners stay hands-on-keyboard. We find the "juice" in the data that an algorithm would ignore because it’s not "statistically significant" enough for a machine, but it’s highly profitable for a human.

We aren't just flipping a switch; we’re rebuilding an engine.

Days 1–14: We perform Search & Destroy, cutting "Zombie Spend" to stop the bleeding immediately.
Days 15–45: We're dissecting your data and building the Retrograde Roadmap. By the time we fully launch, we’ve already saved you enough wasted budget to fund the new, optimized construction. We prefer to do it right once than do it fast and fail.